At one time, most companies share their external experience in digital marketing to provide inbound marketing, search engine optimization, pay-per-view, and social media services. In Dubai, this experience comes in the form of an independent agency or talent. In a challenging B2C and B2B environment, budgets are tight and generous, how can potential customers deal with the cost of digital marketing in Dubai? Why hire a digital marketing agency in Dubai is cheaper than you think! So far determining the reasonable costs of hiring a digital marketing agency in Dubai has been inaccurate and opaque. Relying on instinct won’t take you very far, and public statements about prices and service fees aren’t yet enough.

Implications for customers

With so much variation in pricing schedules and competition from independent consultants, the cost of hiring a digital marketing agency in Dubai may be cheaper than you might expect.

Fully evaluate digital marketing services, overlap this with a monthly service fee from various potential agencies, and use this as a starting point in your negotiations. Most agencies are very clear about their cost bases and target usage rates, so they understand how comfortably they can negotiate. Agency vs. Independent As you might expect, there are a few key price differences between independent collaborators and agencies:

  • Independent servers primarily serve customers through a combination of hourly rates and project-based rates.
  • The agency’s preference for monthly retention contracts isn’t surprising, after all, they generally have more coverage.
  • The average monthly retention contract for the digital marketing industry starts at $ 1,000 and varies up to $ 5,000.

The larger the agency in general, the more services it offers under one umbrella. If you are looking for a combination of digital marketing services, hiring an agency will reduce the amount of coordination you need as a client. The larger the agency, the more customary solutions it usually offers, and therefore the higher the average price per client needed to cover that special talent and expertise. Better Clients Small and medium-sized businesses often feel disadvantaged when dealing with an agency due to their lack of scale compared to larger clients. However, SMEs are often the best clients from an agency perspective.

Indeed, digital advertising as an industry in Dubai remains a relatively immature market, and most agencies lack the institutional experience and infrastructure to serve large-scale corporate clients.

Although this is good news for the industry at large, it shows a more disciplined and organized approach to digital advertising in the Middle East. It also indicates the continuing lack of recognition by entrepreneurs and marketers of the need to develop appropriate analytical skills within the company.